Two Choices: EDDM (BMEU) and EDDM Retail
Mail in the simplified addressed format can be entered at a
business mail entry unit (BMEU) or at a retail location in a
Post Office. When entered at a BMEU, it’s called simply
Every Door Direct Mail. When entered at a Post Office, it’s
called Every Door Direct Mail Retail.
EDDM Retail was launched to meet the needs of first-time
mailers — generally small and midsize businesses. These
are the businesses who oftentimes perceive direct mail as
complicated or expensive. The simplicity of EDDM was
created just for them.
With EDDM Retail, mailers do not need a postage permit,
and there are no special fees to pay. And, EDDM customers
can drop off their mail at local Post Offices.
EDDM Retail Highlights
- Only Standard Mail® flats accepted.
- Mailings destined for the local delivery area.
- Per piece weight limit of 3.3 ounces.
- 5,000 maximum mailpieces, per mailer, per day, per unit.
Mail Piece Requirements
Mailpiece must be a flat-sized piece.
Labeling options are simple
An online tool — https://smp.usps.gov — is available
to search carrier-route information and find residences (or residences and businesses) to target for mailings.
When customers sign up online at www.usps.com/
promotions/everydoordirectmailretail.htm for EDDM
Retail, they are provided with a universal indicia (see
figure below) that can be printed out from a personal
computer or we can print the indicia on the mailpiece. (Customers who already have permits will
be allowed to use them.)